Some collaborations start and end with the product launches. Ours started with the Aspirare, long after it became a part of our catalogue. What began as a watch they put to the test, became a model that was beloved, and two watches became something else entirely.
Instead of settling onto one wrist, two watches were provided to the boyz, and the AMERICAS and EUROPE Aspirare's found their way onto many.
They travelled between colleagues and friends, turning up in new cities, quietly accumulated stories with every handoff. Before long, it had become less about who owned it and more about where it was headed next.
"I spent time rolling around with Sketchy Boyz Watch Club’s RZE of the Americas. A truly bitchin’ watch that gets passed around between worthy Sketchy Boyz. It was an awesome opportunity to wear a killer watch that’s gaining its own story. So cool reading the log of where it’s been and who wore it! RZE rocked it with the watch and then handing it over to a bunch of degenerates to run it through whatever adventures we come up with, then pass it off to the next Sketchy Boy. If this RZE could talk it’d have tales to tell!" - REDACTED
We didn't set out to create 'travelling watches'. It just happened, because the people wearing it understood that the best gear earns its character through use—not careful ownership, and more of the club wanted to experience it first hand.
With many members becoming supporters and hard users of RZE, when the UTD-8000 launched, it quickly became a favourite of the club. High contrast displays, hard coating, and affordable enough that using it hard doesn't make it sick to your stomach.
Some collaborations happen over night, but this is a story that's come together over years. Members have been sending us photos of RZE watches around the world in the most challenging conditions, and every image is another reminder that a watch's story doesn't begin in our workshop, or end when it reaches its owner.
That's what makes this collaboration special. It was never about creating a limited edition. It was about building something that people wanted to wear, share, and pass along—again and again.
