Nobody buys a watch for purely rational reasons, even the people who swear they do. Answer honestly, tally your points, and find out what's really driving your next purchase.
1. You see a watch that catches your eye online. What happens next?
A) I close the tab and think about it for a week minimum. (3 points)
B) I read reviews, compare specs, and check three retailers for pricing. (2 points)
C) I feel something, and I'm not fighting it. (1 point)
D) I add it to a list of "someday" watches I'll probably never buy. (0 points)
2. What's more likely to make you buy?
A) A limited run or an "only 500 made" line in the listing. (1 point)
B) A price drop on something I've been tracking for months. (3 points)
C) A story, who wore it, why it was made, what it means. (0 points)
D) A spec sheet that checks every box I care about. (2 points)
3. Be honest, how long between "I want this" and "I bought this"?
A) Same day, sometimes same hour. (1 point)
B) A few days, enough to sleep on it once. (2 points)
C) Weeks, sometimes months of circling back. (3 points)
D) I've had watches in a cart for over a year. (0 points)
4. Your last purchase: what tipped you over the edge?
A) It reminded me of something or someone. (0 points)
B) The movement and build quality justified the price. (2 points)
C) It was a deal I knew wouldn't last. (1 point)
D) I'd done the homework, and it was simply the right choice. (3 points)
5. How do you feel about spreadsheets, wishlists, or tracking tools for gear?
A) I have one, and it's more organized than my finances. (3 points)
B) I keep a mental list, nothing formal. (2 points)
C) Lists are for people who overthink this stuff. (1 point)
D) I don't plan purchases; they just happen. (0 points)
6. A watch you love gets discontinued. Reaction?
A) I already own one, so I'm fine. (2 points)
B) I panic buy before it disappears completely. (1 point)
C) I feel a genuine sense of loss; this one meant something. (0 points)
D) I start researching what replaces it in the lineup. (3 points)
7. What's your relationship with sale events and discount codes?
A) They're the reason half my collection exists. (1 point)
B) I wait for them strategically before buying anything. (3 points)
C) I barely notice them; price isn't the deciding factor for me. (2 points)
D) I don't buy enough to have a relationship with them. (0 points)
8. If you're honest, what does your collection say about you?
A) That I buy with my head, every piece earns its spot. (3 points)
B) That I buy with my heart, and I regret nothing. (0 points)
C) That I know a good deal when I see one. (1 point)
D) That I haven't really started collecting yet. (2 points)
Add up your points
0-6 points: The Sentimentalist
You don't buy watches, you adopt them. Every piece in your collection has a reason that has nothing to do with specs or resale value. Critics might call it impractical. You call it the only way collecting actually means anything.
7-12 points: The Impulse Buyer
You feel it before you think it, and by the time logic catches up, the purchase is already made. It's not reckless exactly; you just trust your gut more than a spreadsheet, and honestly, it's kept things interesting.
13-18 points: The Researcher
You've never bought a watch you couldn't defend in an argument. Specs, reviews, comparisons, you've done the work before you've done the spending. Slower, sure, but you rarely regret what ends up on your wrist.
19-24 points: The Investor
Every purchase is a decision, not a moment. You track value, you wait for the right window, and sentiment rarely wins out over strategy. Efficient, disciplined, and probably the person your friends ask before they buy anything.
